Vasek Klouda - Vodafone Commercial

Is it old news?  Perhaps.  But I only got a chance to check this out today.  Boo Ya!  That’s a footbag commercial!  Okay, it’s a phone service commercial but… whether the viewer knows it or not it’s also a footbag commercial and that’s the friggin beauty of it to me.  Footbag stands on it’s own here.  No commentators trying to explain something they have no idea what it really is.  Footbag is hard enough to describe in words, even for an aficionado, without pictures and video.  But this commercial does a great job of getting the veiwer’s attention with footbag.

In the last month I’ve seen two examples of media exposure for the sport that are among the best ever.  First there was Lon Smith’s starring role in the Modest Mouse video and now this.  See for yourself if you haven’t already.

This is evidence that this sport has marketing muscle.  Is it just me or is the rest of the world slowly catching on?  Eh, just me probably.  I guess I could be bias somehow.

btw - I know this sport is cool because we have real talent - some of the best athletes in the world, and yet the word footbag is still not included in my browser’s spell check.